Kingdom arranges for employee’s grandson to be Wigan mascot

20160328_101513602_iOSKingdom was delighted to help the dreams of one of their employee’s grandsons to come true recently, by arranging for them to act as the match day mascot for Wigan Athletic FC at one of their home games.

Six year old Alfie Jack was the Wigan Athletic FC mascot for their match on Bank Holiday Easter Monday – 28th March 2016 – against Rochdale at 1.30pm at The DW Stadium in Wigan.

Alfie currently plays centre midfield for both Skelmersdale United under 8s and for his school team. His favourite player is Everton and England midfielder Ross Barkley.

Alfie is the grandson of Steve Jackson (pictured right with Alfie), Kingdom’s National Communications and Scheduling Centre Manager, who is based at Kingdom’s National Communications and Scheduling Centre in St. Helens. Steve has worked for Kingdom for over six years.

The whole experience was arranged for Alfie by Kingdom’s CEO Terry Barton, who suggested to Steve that Alfie might enjoy it. Kingdom has a long relationship with this local football club (nicknamed the Latics and located just 10 miles away from Kingdom’s National Support Centre in St. Helens) which dates back many years, thanks to Terry being a lifelong Latics fan. Terry has supported Wigan Athletic FC through thick and thin, and Kingdom sponsors the club by utilising the advertising media opportunities available at the stadium.

20160328_121939584_iOSOn the day Alfie was met on arrival by Julie, the Mascot Liaison, and was presented with a trophy saying that he had been mascot for the day. Alfie was then given a tour of the grounds, including the dressing room, and got to meet both the home and away players, who according to Steve were all really good with him, with the staff and players being a “credit to the club”. All of the players signed his shirt for him, including the Wigan goalkeeper Jussi Jaaskelainen, with Alfie asking him if he’s a giant. He also got to meet his favourite Wigan player, Connor McAleny, who Alfie told to score three goals for him. Connor said that he would do his best just for him, and it was the highlight of the day for Alfie later when Connor did indeed score a goal and then gave a thumbs up sign to Alfie who was sitting right at the front. Alfie said afterwards “he scored that for me!” The goal was the only goal of the match, and therefore the goal which won the game for the Latics!

As match day mascot, Alfie got to lead the Wigan team out to the middle of the pitch. He then walked along the away team shaking each player’s hand and was then given a ball to have a kick about with the Rochdale mascot – something he particularly enjoyed! Alfie also had his photo taken in the centre circle with the captains of both teams and the match day officials. His proud granddad watched all of this from the side of the pitch with Terry Barton and said: “I’d like to thank Terry for arranging this and for making a little lad very happy – he had a day he will never forget!” Alfie loved the whole experience and was excited from start to finish. He described it as “the best day ever and I’ll be playing in a ground like this when I’m older!”

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Kingdom believes that it is crucial to their core business success to act responsibly as a business, with the highest social, environmental and ethical standards. Kingdom wants to achieve financial success, but also wants to create value for their stakeholders – from shareholders to customers, employees to business partners, and society as a whole.

Corporate responsibility informs everything they do, and is deeply embedded in their core company values. These values influence their approach to work and guide the way they treat their employees, their customers and grow their business. To find out more about Kingdom please visit

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