Kingdom will be providing more environmental protection services to Wirral Borough Council from today, Monday 4th April 2016, having successfully tackled litter there for nine months.
Kingdom has been providing environmental protection services in the borough since they started a three year contract with the council in July 2015. Anyone who is observed dropping and leaving litter receives an immediate, on-the-spot penalty of £80. Kingdom made headlines within their first week there for issuing 139 fines in just two days, more than the 90 fines that had been issued in total in the previous five years.
Now, Wirral council has launched a ‘zero tolerance’ campaign against those dumping rubbish in alleyways. The new initiative builds on the council’s two year “Alleyway Dumping Campaign” which aimed to stop items ranging from carrier bags to white goods being deliberately abandoned in alleyways at the back of people’s homes. That campaign saw some behaviour change but not as much as the council would have liked.
The crackdown started after the council’s ruling cabinet council made more money available to both clean up alleyways and prosecute litter louts at a meeting on Monday 21st March.
The monthly cleaning of alleyways will continue as before and will be paid for through the Merseyside Recycling and Waste Authority’s Waste Development Fund. Funding has been allocated for a further two years. However, Kingdom will now be tackling people illegally dumping their waste in alleyways in addition to their current duties, which will “extend and vary the council’s existing litter contract with Kingdom to cover enforcement of illegal dumping of domestic waste”.
Commenting on the new contract, Councillor Bernie Mooney, Wirral Council’s cabinet member for environmental protection, said: “What we can do now, however, having reviewed how the campaign has fared since 2014, is address some of the areas where there is room for improvement and it is clear that we need to be stronger on the enforcement side of things – showing people that we do mean business and will take action if we find the people responsible for dumping waste in alleyways. The number of referrals by the waste investigation crew over the last two years has been good but taking effective action against people is essential in moving our campaign to the next level.
“At the heart of the approach which we will be adopting is a greater interaction between the enforcement officers and residents. There will be much more ‘face to face’ communication, with residents suspected of having dumped waste being challenged about it directly. The officers will have the option of issuing an £80 fixed penalty notice. With this improved enforcement action, we should see significant behaviour change amongst those residents who don’t realise that what they’re doing is wrong, which will improve the quality of the local environment due to reduce levels of dumped waste.”
Also commenting on the new campaign, council leader Phil Davies said: “The message needs to go out that in the same way we have zero tolerance for littering, the same applies to alleyway dumping – and people need to understand there will be consequences for doing this.”
As well as stronger enforcement action, residents in so called “hot-spot” areas will be receiving information about the issues directly to their door in an effort to remind them that they risk being issued with a fixed penalty notice for alleyway dumping.
Kingdom’s Environmental Protection Division aims to make our environment cleaner, safer and greener. Kingdom’s environmental protection officers deliver over 270,000 Environmental Protection hours per year on behalf of Local Authorities. They are led by experts with an ex-police and military background, and issue fixed penalty notices (FPNs) to offenders who are seen breaking the Environmental Protection Act 1990 in streets, parks and open spaces, therefore reducing anti-social behaviour.
For more information about Kingdom’s Environmental Protection Division, please visit http://www.kingdom.co.uk/services/environmental-protection/ or call 0845 051 7702.