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Kingdom providing security for new IKEA Norwich site

clip_image002Kingdom is pleased to be providing security to the new IKEA store that is under development in Norwich. Kingdom is currently providing static guarding for the construction site and will be providing retail guarding once construction of the store is complete later in the year.

Kingdom currently provides retail security to all 18 of IKEA’s UK stores (including Belfast), and two distribution centres. Kingdom first started providing security to IKEA in the UK in 2010 alongside three other security companies, and last year was announced as the sole security provider to IKEA in the UK.

Kingdom provides IKEA with a unique security service, tailored specifically to match the IKEA environment and work ethos, and includes manned guarding teams, mobile patrol, key holding, customer service and reception teams as well as loss prevention and return on investment analysis.

IKEA’s new store in Norwich will be the first new IKEA store to open in the UK for six years. Due to open later in 2015 at Sweet Briar Retail Park off the outer ring road in Norwich, the store will be the first of three new IKEA Order and Collection Points and has been described as experimental.

The new style stores will be much smaller that IKEA’s usual warehouses – the Norwich store will be just 19,000 square feet, around one tenth of the size of IKEA’s stores in other parts of the country. These Order and Collection Points are being created with the aim to make shopping with IKEA easier and more convenient and accessible, connecting the experiences customers can currently have with IKEA in-store and online, allowing customers to shop whenever, wherever and however they want. IKEA’s new Norwich store is described on the IKEA website as follows:

“The new format will act primarily as a planning studio, bridging the gap between online and in-store shopping, giving customers local access to knowledgeable co-workers, the product range and home furnishing ideas and inspiration. Customers will be able to speak with home furnishing experts for advice and support with making more complex purchases such as kitchens or wardrobes. There will also be the opportunity to view products and collect orders made in the store. The Norwich Order and Collection Point will feature a cafĂ© and will have a limited range of products that customers can take home on the day.”

Commenting on the new store, IKEA UK’s Country Manager, Gillian Drakeford, said in an article on the IKEA website: “We already have an established online presence in this market but currently our customers in Norfolk have to travel more than two hours to our Lakeside or Milton Keynes stores to see the product range and get planning and design advice. By introducing an Order and Collection Point in this market we are hoping to bridge the gap between online and in-store shopping and offer customers a more personal service locally."

For more information about IKEA’s new Order Collection Points, please click here.

IKEA is a multinational group of companies that designs and sells ready-to-assemble furniture, appliances and home accessories, and since January 2008 has been the world’s largest furniture retailer. The company was founded in Sweden in 1943 by the then 17-year-old Ingvar Kamprad, and the acronym IKEA stands for Ingvar Kamprad, Elmtaryd (the name of the farm where he grew up) Agunnardyd (his home town in south Sweden).

IKEA now has 373 stores in 47 countries. Their vision is “to create a better everyday life for the many people”, and their business idea is “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”.

Kingdom is an established retail specialist with a dedicated retail division that works in partnership with some of the biggest names in retail to reduce shrinkage and provide a return on investment (ROI). Established in 1993, Kingdom has over 20 years industry experience and has become one of the largest privately owned companies in the UK within their areas of service expertise. For more information about Kingdom’s retail security division, please visit http://www.kingdom.co.uk/services/retail-security/ or call 0845 051 7702.